The Nike Air Max 'What The Max' pack inspired by the colours of the Olympic Rings has been released. Available at Nike Quickstrike accounts only!

'Sheikh Moe' has done the rally many times, but this year his ride is customised by legendary fashioned designer Christian Audigier.

Nike and renowned artist Tom Sachs have teamed up on this Space Travel inspired collection! Check it out - insane!

French photographer Mr.Mass™ is equally at home in the streets as he is shooting the Hip-Hop elite. Check out his latest shoot for Gumball Apparel here, with fixed-gear riders in Paris...

Our friends over at Scene Media got together with Stephen Brooks & Charlotte Louisa Moran for a little Gumball Apparel edit...

Adidas Skateboarding launch a new colour way in the very successful and super cool Busenitz Pro Mid. We at Gumball 3000 are a big fan of Dennis and these shoes are a must for any skater or sneakerhead!

Las Vegas based photographer Jordan Shiraki comes through with his latest selection of images for Gumball Apparel - featuring plenty of warm weather flavour, that is perfect for the Spring season...

On a recent trip to Dam we came across streetwear/Hip Hop store 5-elementz...

Launching at the opening of Dover Street Market Ginza in Tokyo, Supreme and COMME des GARCONS SHIRT have teamed up for this incredible capsule collection! Modeled by Jason Dill for Sense magazine it's a winner we reckon!

Super hip hop rapper and producer Kanye West took Paris Fashion Week by storm this past week with his Fall 2012 collection. For a rapper to produce a high end womenswear line is quite out there but then Kanye has never been one to be pigeon-holed!

Every season NY street wear brand Supreme release a poster campaign featuring their upcoming celebrity collaboration. Over the past few seasons we have seen Kermit The Frog, Mike Tyson, Lou Reed, Johnny Rotten and many others. This season it looks like Kate Moss has got the job!

Tonight saw the launch of the new Carhartt store at 191 Shoreditch High Street. Stocking Work In Progress products and collaborations such as Vans and Neighborhood.

Last night the single biggest awards ceremony in the world happened, The Oscars, but who went home with an award?

Winter is always tough on the UK skate scene; Gumball Apparel team rider Jacob Walls makes the most of a break in bad conditions with these shots - pieced together from a few short but productive sessions...

S.L.A.T.E. at MAGIC has become the main US show for core and emerging brands within the action sports and street communities. We take a look at the re-cap video from August 2011 here...

Anna Bending is known for taking hot girls, wigs and very little clothing and creating a masterpiece. Which is exactly what she did with Rachael Betty Rose on Sunday afternoon...

The Beats by Dr. Dre headphones have been a huge hit worldwide, now he's taking his sound to the new Dodge.

A quick look at London based photographer Jo'lene Henry. Having taken shots for D&G and Nike to name just a few, her snaps are well worth taking time out of your Thursday to have a look!

Just in time for a Christmas bargain Gumball 3000 Apparel went LIVE on sale yesterday on JackThreads.com...but you better be quick the sale ends in less than 1 day and 18 hours of me posting this blog!

Last night I joined the new virtual pinboard called Pinterest. This is a great way for me to share some amazing Gumball and other inspirational photos as well browsing pinboards created by other people.